Thursday 16 July 2015

Digital Supply Chain - Framework and best practices


Digitalization is impacting (and disrupting) almost every industry. Supply Chain Management (SCM) is a prime candidate for value creation using digital thinking and technologies.

The complexity, scope and fluidity of today’s supply chain create enormous amounts of data, information and change. SCM must integrate, manage, optimize, change activities – ideally in real time (as the market and other factors require).

SCM covers both internal and external operations, covering clients, end customers, partners, suppliers, service providers on a global scope. Government and trade bodies, NGOs and other parties increase challenges. SCM deals with a huge number of divers stakeholders creating a complex web of contacts, roles, interests, flows of goods, services and information spanning.

In this blog, I would like to share thoughts for improving  and digitalizing supply chain management. Like always, I base my views on best practices. Here, I summarize and present methodology from Capgemini Consulting, that I regularly use for benchmarking:

Traditional supply chain models have resulted in rigid organizational structures, inaccessible data and fragmented relationships with partners. We often find a combination of numerous key deficits: Lack of transparency, agility, end-to-end process integration; sub-optimal use of locations and labor cost differences, bundling of tasks; overly complex IT landscapes.

Often several hundred applications supporting supply chain processes, lead to lengthy implementation cycles and overly high maintenance costs. Disparate IT systems bring in inconsistency and redundancy in data.

Digital supply chains are based on a digital operating model that implements digital capabilities along the organizational layers of governance, processes, data & performance management and IT. Such model enables business process automation, organizational flexibility and digital management of corporate assets.

Business Process Automation bears a value driver potential of on average 20 percent of the cost base. It integrates business processes, collaborates with customers and suppliers, has event driven process scenarios and embeds analytics/ optimization. It is about straight through processing, complete execution of end-to-end processes without the need for re-keying or manual intervention. All necessary data is available to employees to complete the transactions. Management of physical flows is enabled by a closely knit web of checkpoints that are tracked and monitored.

Organizational flexibility bears a value driver potential of on average 50 percent of the cost base. It accelerates business process innovations, manages a mix of global and local processes, flexibly handles In & Outsourcing and rapidly implements new business models. It gives greater freedom to choose the appropriate degree of centralization needed to support specialization or minimize process costs. Centralizing specific functions can generate higher value through better quality and productivity. Central master data management helps avoid double entries and inconsistencies; while supply chain planning activities benefit from a bigger pool of optimization objects.

Digital Management of Corporate Assets bears a value driver potential of on average more than 5 percent of the cost base. It generates new business insights, operates a scalable data model (processes, product lines, customers) and integrates views (financial and operational KPIs, internal and market data). As information becomes available at the micro level it allows companies to treat a single customer order as a profit center or a single process as a cost center. Aggregation of all these transaction results in much more accurate performance measurement of a specific customer, industry segment or location.

Capgemini offers a systematic Framework with five layers for Digital Transformation of Supply Chain Management:


On the top, layer 1, Digital Supply Chain strategy integrates digital initiatives into the overall supply chain strategy in order to generate and measure long term value. The identification of business benefits requires top management expertise and inputs regarding currently perceived pain points and industry best practices. Typical outcomes of an analysis of pain points are often broken processes, local instead of global optimization, low visibility, etc.

Supply Chain Operating and Governance Model, layer 2, helps realize the full potential of being a global company. It examines internal alignment of roles, procedures, service level agreements and transfer pricing schemes.

Integrated Supply Chain Performance Measurement, layer 3, uses Web 2.0 technologies to trace every order or transaction. Tagging technologies and virtualized data centers make information available. Combining this operational data with financial information, with external data from market and benchmarking efforts improves decision making.

Integrated Supply Chain Performance Management, layer 4, integrates the different supply chain functions such as product development, procurement, production, maintenance, and logistics across locations in order to minimize waste and non-value added activities.

Supply Chain Technology Architecture and Infrastructure, layer 5, provides the design logic for business processes and IT infrastructure, integrates and standardizes requirements of the organizations operating model. The challenge is to select and implement digital technologies and integrated platforms that employ reusable and exchangeable components with minimal investment in time and effort. Examples are RFID, wireless tracking devices, warehouse labor and vehicle management systems, voice-directed picking devices, etc.

Since 2005, I have been working with British Telecom’s Supply Chain Excellence practice. Auditing, evaluating and improving BT’s partners and suppliers I have witnessed the enormous opportunities to generate value for companies: Produce better products & services, respond to clients faster and more flexibly, develop effective eco-systems of partners, suppliers and customers…

Leading improvement efforts across all business functions and value chains, I could align structures & roles with strategies, optimized systems, processes, policies and procedures. Digitalization gives us now the tools and technical capabilities to take supply chain management to the next level – a global, truly holistic, agile, effective and cost-efficient, living and continuously improving ecosystem.



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To share your own thoughts or other best practices about this topic, please email me directly to alexwsteinberg (@) gmail.com.

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