You all know my passion about digital and how to drive forward related technologies & applications. Today I want to share my thoughts on WCMS and explain why we should care about it.
Web Content Management Systems (WCMS) can been viewed as a technology and content delivery back bone for digital experiences. There are over a billion Web sites in this world and each site needs a WCMS!
Wikipedia describes, “A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.”
A WCMS brings together the specialized products that customers use across the customer journey (Marketing, Software and Commerce Suites, Customer Service Systems, Community Sites, Social Systems, etc.).
This back bone brings together Customer data, Resources and Orchestration, Contextual Delivery, and Touch Points. The platform extends through APIs, Integration frameworks, Data extractions, and Developer Environment. Insights are generated through Data capture, Analytics, Machine learning and Dash boards.
Customer Data includes the Master profile, segmentation, preferences, audiences and external data. Resources and Orchestration includes the Assets (Marketing, Social and third party content, rich media), Interactions (forms, rating & reviews) and Business Operations (localization and globalization).
While Web Content Management has existed for now decades, systems are evolving to meet the needs of for providing mobile, social and personal experiences and meeting application development & delivery needs.
WCMS must enable all roles (site designers, marketers, merchandisers, product managers, editors, etc.) to manage and create content in an effective way. Such content must be delivered effectively on browsers and mobile devices. Unfortunately no vendor is currently providing adequate mobile app support…
The WCMS must also effectively integrate with other key applications such as CRM, Customer Communication Management, digital asset management, test & target tools and employee portal products. The WCMS should be a single tenant PaaS, ideally multi-tenant SaaS.
WCMS has important responsibilities across the customer journey: Manage Marketing, user generated product content. Organize micro-sites and landing pages. Enable search ratings and reviews. Support employee and self-service portals. Manage Customer Reviews.
Companies need to carefully examine a vendor’s global reach, partner network, code base, as well as ease of use for own developers,
Locking at companies: Adobe is the clear leader, also perhaps most pricy in the industry. Site core, Acquia and IBM (both Cloud based or focus) the other two big leaders. HP, Oracle, Opentext and SDL are also strong players.
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To share your own thoughts or other best practices about this topic, please email me directly to alexwsteinberg (@) gmail.com.
Alternatively, you also may connect with me and become part of my professional network of Business, Digital, Technology & Sustainability experts at
https://www.linkedin.com/in/alexwsteinberg or
Xing at https://www.xing.com/profile/Alex_Steinberg or
Google+ at https://plus.google.com/u/0/+AlexWSteinberg/posts
Web Content Management Systems (WCMS) can been viewed as a technology and content delivery back bone for digital experiences. There are over a billion Web sites in this world and each site needs a WCMS!
Wikipedia describes, “A web content management system (WCMS) is a software system that provides website authoring, collaboration, and administration tools designed to allow users with little knowledge of web programming languages or markup languages to create and manage website content with relative ease.”
A WCMS brings together the specialized products that customers use across the customer journey (Marketing, Software and Commerce Suites, Customer Service Systems, Community Sites, Social Systems, etc.).
This back bone brings together Customer data, Resources and Orchestration, Contextual Delivery, and Touch Points. The platform extends through APIs, Integration frameworks, Data extractions, and Developer Environment. Insights are generated through Data capture, Analytics, Machine learning and Dash boards.
Customer Data includes the Master profile, segmentation, preferences, audiences and external data. Resources and Orchestration includes the Assets (Marketing, Social and third party content, rich media), Interactions (forms, rating & reviews) and Business Operations (localization and globalization).
While Web Content Management has existed for now decades, systems are evolving to meet the needs of for providing mobile, social and personal experiences and meeting application development & delivery needs.
WCMS must enable all roles (site designers, marketers, merchandisers, product managers, editors, etc.) to manage and create content in an effective way. Such content must be delivered effectively on browsers and mobile devices. Unfortunately no vendor is currently providing adequate mobile app support…
The WCMS must also effectively integrate with other key applications such as CRM, Customer Communication Management, digital asset management, test & target tools and employee portal products. The WCMS should be a single tenant PaaS, ideally multi-tenant SaaS.
WCMS has important responsibilities across the customer journey: Manage Marketing, user generated product content. Organize micro-sites and landing pages. Enable search ratings and reviews. Support employee and self-service portals. Manage Customer Reviews.
Companies need to carefully examine a vendor’s global reach, partner network, code base, as well as ease of use for own developers,
Locking at companies: Adobe is the clear leader, also perhaps most pricy in the industry. Site core, Acquia and IBM (both Cloud based or focus) the other two big leaders. HP, Oracle, Opentext and SDL are also strong players.
+++
To share your own thoughts or other best practices about this topic, please email me directly to alexwsteinberg (@) gmail.com.
Alternatively, you also may connect with me and become part of my professional network of Business, Digital, Technology & Sustainability experts at
https://www.linkedin.com/in/alexwsteinberg or
Xing at https://www.xing.com/profile/Alex_Steinberg or
Google+ at https://plus.google.com/u/0/+AlexWSteinberg/posts
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