In-vehicle technology options are primary purchasing decision driver for now about 40 percent of car buyers; this compares to less than 15 percent how value car performance as still most important.
Entertainment, Security, Energy Management, Smart City Solutions (aid for parking solutions, traffic control, intermodal transport), Concierge services and other. 90 percent of people claim to be at least interested in autonomous driving abilities. By 2030 research institutes predict that more than 40 percent of all vehicles will be self-driving.
The vehicle’s own embedded communication system and the smart phone become the most important pieces of the connected vehicle. However, Consumer Electronics develop much faster than OEM electronics in vehicles. Their development life cycle and progress is much faster.
The mobile phone appears to become the gateway and the control device to manage all devices and services in and outside the car. Apple considers already the car as an accessory to the mobile phone. Its Apple CarPlay system seeks to take control of the human-machine interface, which used to be the domain of the car manufacturers and their branding. Google’s Android Auto seeks the same. Each could control the entire user experience.
Apple, Google and Microsoft are increasingly moving into the car manufacturing industry and are set to cause major disruptions for OEMs. Telecommunication companies and their ability to help overcome regional and fragmented solutions also have a role to play.
Car manufacturers need to enable and assure easy over the air downloading capabilities avoiding any recalls and upgrade in the dealership. A common standard with a central docking station in the vehicle would provide a platform and instrument cluster to bring together the traditional dash board with full range of new services.
The non-profit GENIVI Alliance that works on an open-source development platform for a variety of in-vehicle infotainment (IVI) solutions and the Open Automotive Alliance launched by Google will help on the standardization efforts. Ford’s Sync is the first development platform, where different companies can develop their applications first for mobile phones, which are then connected to the vehicle’s onboarding system.
Beyond consumers, industrial vehicles can send engine performance, driver behavior, energy & fuel consumption to central site for processing, maintenance, control and optimization. Predictive maintenance can be customized according to industry verticals.
The days are fading when a car was considered just a transportation vehicle. It has evolved into a moving life space where people expect and will receive the same services as in their homes.
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